Yee-Ha for Yahoo!

19 04 2007

Yahoo headquarters

Internet giant Yahoo decides to become carbon-neutral.  Their announcement this week appears to carry with it a healthy dose of realism too.  They acknowledge the varying quality and merits of caron offset schemes.  One hopes Yahoo’s promises to reduce their CO2 footprint in addition to paying others to offset emissions is carried through.  It is important to remember that in theory carbon offsets work for at least two reasons.  Firstly there is the CO2 reduction carried out by the offset firm.  Secondly there is the financial incentive to reduce your own emissions.  The more efficient you are, the less you have to pay out (irrespective of whether the offset firm is achieving any true reductions).  One possible problem is that if the offsetting is too cheap, then some people may just “factor it in” rather than actually feeling the pinch and changing their behaviour.

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3 responses

25 04 2007
John Feeney

One possible problem is that if the offsetting is too cheap, then some people may just “factor it in” rather than actually feeling the pinch and changing their behaviour.

So there must have been some thought given to some sort of graduated scale whereby wealthier companies would have to pay more to offset, right? Have you heard anything about such a thing, Verdurous?

14 05 2007
ViNcenze

It’s really shaping up to be a pivotal business point isn’t it, it’s like “we’re a good company with good products” vs “we’re a good company with good products, oh and did I mention we’ll be carbon neutral by 2010?”.

v.

16 05 2007
Verdurous

Agree wholeheartedly ViNcenze. It will profoundly affect every business decision in the not too distant future. An incredible turnaround for some mighty big companies. Of course most of the companies so far are media and internet companies whose products probably aren’t too carbon intensive, but it’s just the start of a growing trend I guess.

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