I’ll readily admit I’m often behind the times when taking to the latest internet fad. I never really took much notice of Twitter. While blogging may seem like the ultimate vanity, the idea behind Twitter seemed to take this one step further. I don’t believe people care terribly about “what you’re doing right now…”.
My views on this have hardened further this week. I noticed a “follow us on Twitter” sign at the local swim school that my child attends. OK, so I might be a little bit interested in what celebrities or pre-eminent people are doing. But I couldn’t give much of a rats about what the swim school is up to in terms of hourly updates.
There’s been a noticeable upsurge in coverage of Twitter in the press this last week or two. All this is evidence enough for me that this particular fad has “jumped the shark“.





Use soft words and hard arguments